face in the society

I am told about it, have been asked to gulp it down my throat too so much so that it's suffocated me. I fail to understand that what is it so much about the image-building thing that has to be taken care of in this society. I asked this friend about it, he said, "we are living in a society, we better take care, although I don't care but one should care, so I care about it". So, I say to myself, "do you really want to care what people say about your gestures, your thought-processes, do you really need an affirmation to approve yourself" -- I hear a silent 'no' and somewhere this silence takes a violent form and screams out a 'no' for the simple reason that I don't care that what others do, what they think about their own selves, so why do I care about what they say. So, here I am, trying to clear myself out of my own confused, young mind that 'listen, I accept you the way you are, don't care about others, keep the chin-up and let the confidence keep running high"!!!!!